Whole Foods Wanted to Be More Than a Supermarket, and Therein Lies the Problem – Wall Street Journal (subscription)

Whole Foods Wanted to Be More Than a Supermarket, and Therein Lies the ProblemAs co-founder of Whole Foods Market Inc., the 63-year-old Texan helped reshape how Americans approach eating, transforming health food from a niche market into a booming retail sector attracting millions of urbanites, soccer moms and baby boomers. Whole Foods Wanted to Be More Than a Supermarket, and Therein Lies the Problem – Wall Street Journal (subscription)

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